Branding
Establishing a logo, font, and palette is important for a business; however these are but small parts of the whole of ‘branding’. Branding is the sum of every experience your audience has when encountering business.
Establishing a logo, font, and palette is important for a business; however these are but small parts of the whole of ‘branding’. Branding is the sum of every experience your audience has when encountering business.
Building a visual platform that can allow the target audience a personal and emotional connection to the brand/business often starts with brand recognition through the creation of a logo for the business.
Approaching the design elements of a brand requires building a visual platform that can allow the target audience a personal and emotional connection to the brand/business.
It is not enough to simply draw a visitor to your site; the site must also engage them in a meaningful way. People visit websites to accomplish something. Make that as simple and convenient as possible.
Successful websites keep the content relevant – to both your target audience as well as your services. Visual content can often be more successful than simple text – for the very simple reason that people are able to engage with it NOW.