Establishing a logo, font, and palette is important for a business; however these are but small parts of the whole of ‘branding’. Branding is the sum of every experience your audience has when encountering business.
It is not enough to simply draw a visitor to your site; the site must also engage them in a meaningful way. People visit websites to accomplish something. Make that as simple and convenient as possible.
Successful websites keep the content relevant – to both your target audience as well as your services. Visual content can often be more successful than simple text – for the very simple reason that people are able to engage with it NOW.